A company's philosophy evolves as a set of laws or guidelines that gradually become established, through trial and error or through leadership, as expected patterns of behavior with basic beliefs. Maintenance of high ethical standards in external and internal relationships is essential to maximum success. Decisions should be based on objectively considered facts,with a "thought-through" approach to decision making.

There must be a reasonable work environment to achieve adjustment of business with workforce. Judgement should be on the basis of the performance, not on personality, or personal traits. Business should be administered with an urgent sense of competition. By keeping minds open and alert, and atmosphere that stimulates better realistic thinking ,when everyone feels that "we’re in this together, to find and face the decisions",thus decision-making becomes better.